So you want to be followed by tens of thousands of people on Twitter? There are no guarantees, of course, but  I’ve assessed the potential for this, and I’ve noticed these characteristics of highly successful twitterers.

1) They develop and hone a unique persona.

2) They tweet a lot — at least 20 posts a day, sometimes much more.

3) They talk to others (@ message) constantly. When a new person @messages them, they really try to answer.

4) They use hyperlinks relatively infrequently.

5) They keep it positive, positive, positive.

6) Or they’re a celebrity. If you’re a celebrity, all bets are off.  I follow @DavidLynch, he almost never says anything, I don’t know if he writes his own tweets, but it’s kindof cool to follow him, he doesn’t need to prove himself on twitter, he just has to show up.